Here Is How A Good Copywriter Can Help Catapult Your Business To Success

Hey, there business owners and aspiring entrepreneurs! I guess if you’re here, you’re in a bit of a dilemma with your copy. Are you wondering if it's something you should tackle yourself, wondering what’s the value in hiring a good copywriter, or interested if it's an investment you need to make for your business?

Well, I am here, coffee in hand, biscuits on the table, to tell you about how a good copywriter can use their skills to transform your business from good to utterly fabulous.

A Case Of Business Blindness - And A New Pair Of Eyes

We've all been there – getting so lost in our business hustle that we can't even tell up from down. You’ve had your head stuck in writing a newsletter, it's not really your bag, but it needs to be done. What you think is an incredible piece of content, might end up being a bit, well, dull. Sometimes it's like trying to critique your own dance moves in a crowded room. 

That's why using a copywriter can bring a much-needed outsider's point of view to the table. You can go business blind and need a little help to freshen up those eyes to be able to craft copy from a new perspective.  

Copy For SEO

When it comes to SEO (Search Engine Optimisation) a lot of people go wobbly. I get it—it can feel like a minefield and not something you want to delve into any time soon. But SEO is super important to your business, so grab the bull by the horns and if you can't do it, find someone who can.  

If you don’t have some focus on SEO then how will google ever know what you do and how to find you? Having good copy which includes keywords and SEO-friendly headlines means your website will climb the ranks of search results.

That’s the goal, right? 

Hey, I Recognise Your Voice!

Your brand has its own voice. How it speaks, how it reacts and how it interacts is what shapes its personality. Just like you and me. A good copywriter helps to sculpt your brand's unique tone of voice and create a consistent image throughout, that your customers can easily recognise and trust.

Words Won’t Write Themselves, And Other Things Won’t Get Done.

I know first-hand, how running a business is like a circus act. You’ll catch me spinning planes, while on my unicycle, and juggling (with one hand of course - I'm writing an email with the other hand) and time is precious. 

So if writing copy just isn’t something that sets your world on fire, or you spend hours wrestling with words and staring at a blank screen, why not hand it over to a copywriter who can work their magic.  

A copywriter is there to find the words that you can’t while being your business's personal cheerleader. You’ll be left with more time to focus on other areas of the business where you can be more productive.

Look Into My Eyes… And Buy Now!

Imagine this: you have someone browsing your website. YAY! You have a weekend course that you’re selling to people who are interested in Jewellery Making (the first one that popped into my head). Your potential customer is currently waving her cursor around but is hesitant to hit the “Book Now” button. 

A copywriter's mastery lies in understanding the psychology of persuasion and using the right words, tone of voice and consistent messaging, to inform and convince that person to nudge that cursor over to the “Book Now” button and fill out the booking form!

Browsing won’t bring you success, so let's turn your copy into an unstoppable conversion machine.

QUICK CHANGE… Adapting To The Latest Trends.

Keeping up with the digital landscape these days is exhausting! By the time you get your head around a new trend, you can wave goodbye to it because it’s gone. But a copywriter is armed with the knowledge to adapt and is up to date with the latest trends, adjusting their approach to fit changing algorithms, platforms, and customer behaviours.

Being able to adapt to these trends keeps your content fresh, relevant, and captivating.

Could A Copywriter Help Your Business?

As you've learned today, a copywriter is not just someone who writes words. A copywriter is someone who can take your business, speak in their language, communicate with others in a way that builds relationships and trust and can get people clicking those “Buy Now” buttons.

So, why wait? Let the magic of words shape your business and take it to the next level.